I spent a few days putting together this looping logo animation for my friends at Discipline Skateboards. Each object represents a different member of the skate team, some are more self explanatory than others! Everything they do is DIY and ethically sourced so it's always a pleasure to be involved with them.
I recently designed a couple of decks for them too, available here. Watch out for their first full skate video next year!
About the Project
With this mini-project (3 days) I started a really interesting new path into 2D animation. I think its important to always use the right tools for the job, I'm not an efficiency freak but quickly setting the initial shapes in Cinema 4D saved me a huge amount of time allowing me to focus on a few 'real' 2D elements such as the beer splash and flames.
To get started, I read the fantastic book by 2D FX legend Joseph Gilland 'Elemental Magic' which I can enthusiastically recommend. You will never think about digital particle/fluid tools the same way. I would compare it to the ubiquitous Animator's Survival Kit, (side note: the iPad version of that is great) it should be on every motion designers shelf considering how often we reach for Particular to add a little sparkle as an afterthought.
While this was my first venture into this kind of thing I barely even scratched the surface of the subject but have already become a little enamoured with it.
Check out the quick making of below...