This is the first time I've built an architectural scene from the ground up. It was important that it had enough detail to give a sense of scale but also sat back in the frame enough to let the hero objects pop, hence the muted tones that hover around a real-world 'white'.

The main room is obviously a huge gallery however the majority of the spot takes place in the cosier confines of the 'office' space. As ever when tackling a white room lit naturally, there is a fine balance between contrast and exposure to consider so the whole result doesn't look too washed out or too moody.